COMME des GARÇONS PLAY known for its iconic red heart logo and launched in 2002, is a diffusion line of COMME des GARÇONS founded in 1969 by Rei Kawakubo. PLAY is available for men, women, and children and is composed of basic t-shirt silhouettes,  simple color palettes, and edgy graphic designs. With its logo inspiring creatives everywhere, PLAY has collaborated with brands like Converse and A Bathing Ape and has been worn by celebrities around the world. Anyone who wears a PLAY piece is "instantly part of the cult COMME des GARÇONS club.".